Privacy Policy
Privacy Policy
Personal data (usually referred to as "data" below) is only processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.
According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collecting, recording, organizing, arranging, storing, adapting or changing, reading out, querying, using, disclosing through transmission, distribution or any other form of provision, comparison or linking, restricting, deleting or destroying.
With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide on the purposes and means of processing either alone or together with others. In addition, we will inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the person responsible
II. Rights of users and those affected
III. Information on data processing
I. Information about us as controllers
Responsible provider of this website in terms of data protection is:
ALVA Solutions GmbH
Ludwig-Erhard-Straße 18
20459 Hamburg
Deutschland
Tel.: +49 160 9542 1845
Email: backoffice@alva-solutions.de
II. Rights of users and data subjects
With regard to the data processing described in more detail below, the users and those affected have the right.
- for confirmation as to whether data relating to them is being processed, for information about the data being processed, for further information about data processing and for copies of the data (cf. also Art. 15 GDPR);
- to correct or complete incorrect or incomplete data (see also Art. 16 GDPR);
- to the immediate deletion of the data concerning them (see also Art. 17 GDPR), or, alternatively, if further processing is required in accordance with Art. 17 (3) GDPR, to restriction of processing in accordance with Art. 18 GDPR;
- to receive the data relating to them and provided by them and to transmit this data to other providers/responsible parties (cf. also Art. 20 GDPR);
- to complain to the supervisory authority if you believe that the data concerning you is being processed by the provider in violation of data protection regulations (see also Art. 77 GDPR).
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any correction or deletion of data or the restriction of processing that takes place on the basis of Articles 16, 17 para. 1, 18 DSGVO teaching. However, this obligation does not exist if this notification is impossible or involves a disproportionate effort. Irrespective of this, the user has a right to information about these recipients.
According to Art. 21 GDPR, users and data subjects also have the right to object to the future processing of the data concerning them, provided that the data is processed by the provider in accordance with Art. 6 (1) lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.
III. Information on data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory storage requirements and no other information on individual processing methods is subsequently given.
Contact requests / contact option
If you contact us via the contact form or email, the data you provide will be used to process your request. Providing the data is necessary for processing and answering your inquiry - without providing it, we cannot answer your inquiry at all or only to a limited extent.
The legal basis for this processing is Article 6 Paragraph 1 Letter b) GDPR.
Your data will be deleted if your request has been answered conclusively and the deletion does not conflict with any statutory retention requirements, such as in the case of any subsequent contract processing.
We maintain an online presence on Twitter to present our company and our services and to communicate with customers/prospects. Twitter is a service provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
In this respect, we would like to point out that it is possible for user data to be processed outside the European Union, in particular in the USA. This can result in increased risks for the user in that, for example, later access to the user data can be made more difficult. We also have no access to this user data. The possibility of access lies exclusively with Twitter.
You can find Twitter's privacy policy at
https://twitter.com/en/privacy
YouTube
We maintain an online presence on YouTube to present our company and our services and to communicate with customers/prospects. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA.
In this respect, we would like to point out that it is possible for user data to be processed outside the European Union, in particular in the USA. This can result in increased risks for the user in that, for example, later access to the user data can be made more difficult. We also have no access to this user data. The access possibility lies exclusively with YouTube.
YouTube's privacy policy can be found at
https://policies.google.com/privacy
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.
In this respect, we would like to point out that it is possible for user data to be processed outside the European Union, in particular in the USA. This can result in increased risks for the user in that, for example, later access to the user data can be made more difficult. We also have no access to this user data. The possibility of access lies exclusively with LinkedIn.
LinkedIn's privacy policy can be found at
https://www.linkedin.com/legal/privacy-policy
We operate a company presence on the Facebook platform to advertise our products and services and to communicate with interested parties or customers.
We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Facebook's data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the resulting and subsequently reproduced processing of personal data is Article 6 (1) (f) GDPR. Our legitimate interest is in the analysis, communication, sales and promotion of our products and services.
The legal basis can also be the consent of the user to the platform operator in accordance with Article 6 (1) (a) GDPR. The user can revoke their consent to this in accordance with Art. 7 Para. 3 GDPR at any time by notifying the platform operator for the future.
When you visit our online presence on the Facebook platform, Facebook Ireland Ltd. as the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.).
This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, it is Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Facebook based on their interests. If the user is logged into his Facebook account at the time of the call, Facebook Ireland Ltd. also link the data to the respective user account.
If the user contacts us via Facebook, the user's personal data entered on this occasion will be used to process the request. The user's data will be deleted by us if the user's request has been answered conclusively and there are no legal storage requirements, such as in the case of subsequent contract processing.
To process the data, Facebook Ireland Ltd. cookies may also be set.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, the processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may result in not all Facebook functions being fully usable.
More information about the processing activities, their prevention and the deletion of the data processed by Facebook can be found in Facebook's data policy:
https://www.facebook.com/privacy/explanation
It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
We operate a company presence on the Instagram platform to advertise our products and services and to communicate with interested parties or customers.
We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Instagram's data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the resulting and subsequently reproduced processing of personal data is Article 6 (1) (f) GDPR. Our legitimate interest is in the analysis, communication, sales and promotion of our products and services.
The legal basis can also be the consent of the user to the platform operator in accordance with Article 6 (1) (a) GDPR. The user can revoke their consent to this in accordance with Art. 7 Para. 3 GDPR at any time by notifying the platform operator for the future.
When you visit our online presence on the Instagram platform, Facebook Ireland Ltd. as the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.).
This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, it is Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Instagram based on their interests. If the user is logged into his Instagram account at the time of the call, Facebook Ireland Ltd. also link the data to the respective user account.
If the user contacts Instagram, the user's personal data entered on this occasion will be used to process the request. The user's data will be deleted by us if the user's request has been answered conclusively and there are no legal storage requirements, such as in the case of subsequent contract processing.
To process the data, Facebook Ireland Ltd. cookies may also be set.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, the processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may result in not all Facebook functions being fully usable.
More information on the processing activities, their prevention and the deletion of the data processed by Instagram can be found in Instagram's data policy:
https://help.instagram.com/519522125107875
It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Linking social media via graphic or text link
We also advertise presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents a connection to the respective server of the social network being automatically established when calling up a website that has a social media application in order to display a graphic of the respective network itself. The user is only forwarded to the service of the respective social network by clicking on the corresponding graphic.
After the user has been forwarded, information about the user is recorded by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA.
This is initially data such as IP address, date, time and page visited. If the user is logged into his user account of the respective network at the same time, the network operator can, if necessary, assign the information collected from the user's specific visit to the user's personal account. If the user interacts via a "Share" button of the respective network, this information can be stored in the user's personal user account and, if necessary, published. If the user wants to prevent the collected information from being directly assigned to his user account, he must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social networks are linked to our site:
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
Privacy Policy https://www.facebook.com/policy.php
Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA
Privacy Policy https://twitter.com/privacy
YouTube
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA
Privacy Policy https://policies.google.com/privacy
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.
Privacy Policy https://www.linkedin.com/legal/privacy-policy
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
Privacy Policy https://help.instagram.com/519522125107875
„Facebook“-Social-Plug-in
We use the plug-in of the social network Facebook on our website. Facebook is an internet service provided by facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving the quality of our website.
Facebook provides further information about the possible plug-ins and their respective functions
https://developers.facebook.com/docs/plugins/
ready for you.
If the plug-in is stored on one of the pages of our website you visit, your internet browser downloads a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, however, the date and time of the visit to our website are also recorded.
If you are logged into Facebook while you are visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. For example, if you use the so-called "Like" button on Facebook, this information will be stored in your Facebook user account and, if necessary, published on the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your Internet browser to prevent the Facebook plug-in from being blocked from loading.
Facebook provides further information about the collection and use of data as well as your rights and protection options in this regard in the
https://www.facebook.com/policy.php
retrievable data protection information.
„Twitter“-Social-Plug-in
We use the plug-in of the social network Twitter on our website. Twitter is an Internet service provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as "Twitter".
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving the quality of our website.
If the plug-in is stored on one of the pages of our website you visit, your internet browser downloads a representation of the plug-in from the Twitter servers in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, however, the date and time of the visit to our website are also recorded.
If you are logged in to Twitter while you are visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Twitter. Twitter may assign the information collected in this way to your personal user account there. For example, if you use the so-called "Share" button on Twitter, this information will be stored in your Twitter user account and, if necessary, published on the Twitter platform. If you want to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account.
Twitter provides further information about the collection and use of data as well as your rights and protection options in this regard
retrievable data protection information.
„Google+“-Social-Plug-in
We use the plug-in of the social network Google+ ("Google Plus") on our website. Google+ is an Internet service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving the quality of our website.
Google maintains further information about the possible plug-ins and their respective functions
https://developers.google.com/+/web/
ready for you.
If the plug-in is stored on one of the pages of our website you visit, your Internet browser downloads a representation of the plug-in from Google's servers in the USA. For technical reasons, it is necessary for Google to process your IP address. In addition, however, the date and time of the visit to our website are also recorded.
If you are logged in to Google while you are visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Google. Google may assign the information collected in this way to your personal user account there. For example, if you use Google's "Share" button, this information will be stored in your Google user account and, if necessary, published via the Google platform. If you want to prevent this, you must either log out of Google before visiting our website or make the appropriate settings in your Google user account.
Google provides further information about the collection and use of data as well as your rights and protection options in this regard in the
https://policies.google.com/privacy
retrievable data protection information.
„Shariff“-Social-Media-Buttons
We use the plug-ins of the following social networks on our website. To integrate these plug-ins, we use the "Shariff" plug-in.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving the quality of our website
Shariff is an open source program developed by c't and heise. By integrating this plug-in, linked graphics prevent the social network plug-ins specified below from being integrated into the respective social network plug-in when you visit our website(s). automatically establishes a connection to the respective server of the social network plug-in. Only when you click on one of these linked graphics will you be forwarded to the service of the respective social network. Only then is information about the usage process recorded by the respective social network. This information includes, for example, your IP address, the date and time and the page of our website you visited.
If you are logged in to one of the social network services while you visit one of our websites with the corresponding plug-in, the provider of the respective social network may be able to recognize the information collected in this way from your specific visit and assign it to your personal user account or publish here. If, for example, you use the so-called "Share" button of the respective social network, this information may be stored in your user account there and published via the platform of the respective social network provider. If you want to prevent this, you must either log out of the respective social network before clicking on the graphic or make the appropriate settings in your social network user account.
Heise maintains further information about "Shariff".
http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html
ready.
The following social networks are integrated into our website:
Google+ of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy information can be found at https://policies.google.com/privacy
Facebook Facebook of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, operated within the EU by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Privacy Policy information can be found at https://www.facebook.com/policy.php
Twitter Twitter of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.
Privacy Policy information can be found at https://twitter.com/privacy
Google Analytics
We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
Usage and user-related information, such as IP address, location, time or frequency of visits to our website is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. With this function, Google already shortens the IP address within the EU or the EEA.
The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.
Google states that it does not associate your IP address with other data. In addition, Google entertains
https://www.google.com/intl/en/policies/privacy/partners
Further data protection information is available for you, e.g. also on the possibilities of preventing the use of data.
In addition, Google offers under
https://tools.google.com/dlpage/gaoptout?hl=en
a so-called deactivation add-on along with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the Google Analytics JavaScript (ga.js) that information about the visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. You can of course also find out whether and which other web analysis services we use in this data protection declaration.
IONOS Tracking MYWEBSITE
We use MyWebsite on our website. This is a service of 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, hereinafter referred to as "MyWebsite".
MyWebsite stores tracking cookies on your device via your Internet browser, cookies based on Snowplow Analytics technology from Snowplow Analytics Limited, 32-38, Scrutton Street, London, United Kingdom. With the help of these cookies, e.g. For example, it can be evaluated how often you visit our website or which (sub)pages of our website are accessed. 1&1 IONOS SE states that no personal data is collected.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving and optimizing our website.
If you do not agree to this processing, you have the option of preventing the storage of cookies by making a setting in your Internet browser. See “Cookies” above for more information.
IONOS WebAnalytics
We use MyWebsite on our website. This is a service of 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, hereinafter referred to as "MyWebsite".
MyWebsite stores tracking cookies on your device via your Internet browser, cookies based on Snowplow Analytics technology from Snowplow Analytics Limited, 32-38, Scrutton Street, London, United Kingdom. With the help of these cookies, e.g. For example, it can be evaluated how often you visit our website or which (sub)pages of our website are accessed. 1&1 IONOS SE states that no personal data is collected.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving and optimizing our website.
Google-Maps
On our website we use Google Maps to show our location and to create directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.
If you call up the Google Maps component integrated into our website, Google will store a cookie on your end device via your Internet browser. Your user settings and data are processed in order to display our location and create a route description. We cannot rule out that Google uses servers in the USA.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.
Through the connection to Google established in this way, Google can determine from which website your request was sent and to which IP address the directions are to be sent.
If you do not agree to the processing of cookies, you have the option of preventing the storage of cookies by making a setting in your Internet browser. See “Cookies” above for more information.
In addition, the use of Google Maps and the information obtained via Google Maps takes place in accordance with the Google Terms of Use https://policies.google.com/terms?gl=EN&hl=en and the terms and conditions for Google Maps https://www.google.com/intl/en_en/help/terms_maps.html.
In addition, Google offers under
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
further information.
GOOGLE search function (“CSE”)
For full-text searches on the website, we use "Google Custom Search Engine" (CSE). "CSE" is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter "Google".
"CSE" enables a full-text search for content on our website. This search function is accessed via a "Google Custom Search" search box.
The legal basis for this is Art. 6 (1) (f) GDPR . Our legitimate interest lies in the user-friendliness of the website. Art. 6 Abs. 1 lit. f DSGVO. Unser berechtigtes Interesse besteht in der Anwenderfreundlichkeit der Website.
The function is integrated unchanged on our website as a software module from Google. If the search is activated by entering a search term, Google loads the information you are looking for using a plugin. At the same time, the terms entered by the user and the IP address of the user are transmitted to Google in order to carry out the search and display the search results.
If the user is logged into his existing Google account at the time of the search process, Google can assign the information collected to the associated user profile.
Google offers further information, in particular on the possibilities of preventing the use of data, under the following links:
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
YouTube
We use YouTube on our website. This is a video portal operated by YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter referred to as "YouTube".
YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
We use YouTube in connection with the "extended data protection mode" function to be able to show you videos. The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the "Extended data protection mode" function ensures that the data described in more detail below is only transmitted to the YouTube server if you actually start a video.
Without this "extended data protection" a connection to the YouTube server in the USA will be established as soon as you access one of our websites on which a YouTube video is embedded.
This connection is required in order to be able to display the respective video on our website via your Internet browser. In the course of this, YouTube will record and process at least your IP address, the date and time and the website you have visited. In addition, a connection to Google's "DoubleClick" advertising network is established.
If you are logged into YouTube at the same time, YouTube assigns the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality and to analyze usage behavior, YouTube permanently stores cookies via your Internet browser on your end device. If you do not agree to this processing, you have the option of preventing the storage of cookies by making a setting in your Internet browser. See “Cookies” above for more information.
Google provides further information about the collection and use of data as well as your rights and protection options in this regard in the
https://policies.google.com/privacy
retrievable data protection information.
Google AdWords with Conversion-Tracking
On our website we use the advertising component Google AdWords and the so-called conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
We use conversion tracking for targeted advertising of our offer. The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you click on an ad placed by Google, the conversion tracking we use will store a cookie on your device. These so-called conversion cookies lose their validity after 30 days and are not used to identify you personally.
If the cookie is still valid and you visit a specific page on our website, both we and Google can evaluate that you clicked on one of our ads placed by Google and that you were then redirected to our website.
With the information obtained in this way, Google creates statistics for us about the visit to our website. This also gives us information about the number of users who clicked on our ad(s) and about the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way.
You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.
Furthermore, Google also offers under
https://services.google.com/sitestats/en.html
https://www.google.com/policies/technologies/ads/
http://www.google.com/policies/privacy/
further information on this topic and in particular on the possibilities of preventing the use of data.
Google AdSense
On our website we use Google AdSense to integrate advertisements. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
Google AdSense stores cookies and so-called web beacons on your end device via your Internet browser. This allows Google to analyze how you use our website. In addition to your IP address and the advertising formats displayed to you, the information collected in this way is transmitted to Google in the USA and stored there. Furthermore, Google can pass on this information to contractual partners. However, Google declares that your IP address will not be merged with other data from you.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you do not agree to the processing of cookies, you have the option of preventing the storage of cookies by making a setting in your Internet browser. See “Cookies” above for more information.
In addition, Google offers under
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
further information on this topic and in particular on the possibilities of preventing the use of data.
Google Remarketing or Google's "Similar Audiences" component
On our website we use Google AdSense to integrate advertisements. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
Google AdSense stores cookies and so-called web beacons on your end device via your Internet browser. This allows Google to analyze how you use our website. In addition to your IP address and the advertising formats displayed to you, the information collected in this way is transmitted to Google in the USA and stored there. Furthermore, Google can pass on this information to contractual partners. However, Google declares that your IP address will not be merged with other data from you.
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this under “Cookies” above.
In addition, Google offers under
https://www.google.com/settings/ads/plugin
a browser plugin.
The use of cookies by certain providers can also be prevented, e.g. via
http://www.youronlinechoices.com/uk/your-ad-choices
or
http://www.networkadvertising.org/choices/
be deactivated via opt-out.
Through so -called cross-device marketing , Google may be able to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you change devices. However, this presupposes that you have agreed to the linking of your browser history to your existing Google account.
Google provides more information about Google Remarketing at
https://www.google.com/privacy/ads/
on
Microsoft Bing Ads
On our website we use Bing Ads for remarketing and transaction tracking. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 - 6399, USA, hereinafter referred to as "Microsoft", which uses what is known as universal event tracking (UEN).
The legal basis is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
If you click on an ad placed by us on the Internet search engine "Bing", Microsoft will store a cookie on your end device via your Internet browser for tracking functionality. This tracking cookie loses its validity after 180 days and is not used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, both Microsoft and we can recognize that you have clicked on an advertisement placed by us on Bing and have been forwarded to our website from there.
Microsoft uses the information collected by the tracking cookie to compile visit statistics for us. This gives us information about the number of hits on the advertising we placed on Bing and on the pages of our website that were subsequently accessed. However, we do not receive any information that would allow us to identify you personally.
In addition, Microsoft may be able to track your user behavior via so-called cross-device tracking across several of your end devices. This enables Microsoft to show you personalized advertising across devices.
If you do not agree to the processing of cookies, you have the option of preventing the storage of cookies by making a setting in your Internet browser. See “Cookies” above for more information.
If you have a Microsoft account, you can also change the settings for personalized advertising there at http://choice.microsoft.com/en-en/opt-out .
Microsoft also offers further information about Bing Ads and the Collection and use of the data as well as your rights and options for protecting your privacy.
mywebsite-editor.com – 1&1 IONOS SE
We use the mywebsite-editor.com service for the functionality of our website. This is a service of 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany, hereinafter referred to as "mywebsite-editor".
Due to the integration of mywebsite-editor, your Internet browser loads a mandatory Java Script code from the mywebsite-editor server to display the content of our website. This gives mywebsite-editor knowledge that our website has been accessed via your IP address. At the same time, a so-called session cookie is stored on your end device via your internet browser.
The legal basis for data processing is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the presentation of a uniform and appealing presentation of our website.
To prevent the mywebsite-editor Java Script code from being executed and thus the collection and processing of your data, you can install a so-called Java Script blocker, such as noscript.net or ghostery.com. You can also deactivate the execution of the Java Script code in the settings of your Internet browser.
If you do not agree to the processing of cookies, you have the option of preventing the storage of cookies by making a setting in your Internet browser. See “Cookies” above for more information.
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